Chef Joey.D

Brand identity and packaging design.

Role: Creative Direction and Graphic Designer.
Chef Joey.D, a dynamic father-and-son duo, passionately shares their love for food through an exquisite range of jarred products. Boasting over 30 years of culinary expertise, Chef Joe Di Cintio's delectable creations, coupled with his son Max's contemporary and creative influence, have evolved into a premium product deserving of a robust brand identity.

Recognizing the vibrant and charismatic personalities of the two, the brand sought a playful and visually engaging identity that seamlessly conveyed the product's premium essence. Acknowledging the diverse product range, the packaging design was meticulously crafted to ensure a cohesive and compelling aesthetic across all offerings.

Infused with a bright, two-toned color palette, the packaging not only captures attention but also exudes a strong shelf presence. Chef Joey.D's products stand out, inviting onlookers to embark on a culinary journey curated by this exceptional father-and-son team.

︎︎︎ Brand identity
︎︎︎ Packaging design
︎︎︎ Printed with metalic and matte finish